An excellent pointer is the slogan for customers at the Federal Reserve Bank USA :
” Because the customer ”
Because the customer has a need, we have a job to do.
Because the customer has a choice, we must be the better choice.
Because the customer has sensibilities, we must be considerate.
Because the customer has an urgency, we must be quick.
Because the customer is unique, we must be flexible.
Because the customer has high expectations, we must excel.
Because of our customer, we exist.
All 7 simple, poignant and yet powerful connection concepts.
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